Barna Insights
Stay connected to the audiences and trendsdriving your organization's future.
Gain the best of Barna through a one-year membership, giving your team unparalleled access to audience research, cultural insights, live focus groups, insight-to-action consulting, syndicated research, original data sets, and seats at the exclusive Barna Summit.
The fall membership kicks off October 1, 2026.
Sign up by October 15 and join a live, exclusive webinar with Carey Nieuwhof.
“People are just more discerning now, right? The more we learn about those we've been called to serve, the better we are at stewarding our mission.”
Your guide to Barna Insights
Choose your audience track
Consumers, Donors, Leaders or Next Gen. New research all year on the people your decisions depend on.
See the tracks →Experience The Room
Live focus groups with your actual audience, moderated by Barna, watched by your team.
Inside The Room →Explore the data library
Data sets, reports, surveys and presentation-ready decks on the categories that drive your revenue.
Browse the Library →Attend the Barna Summit
Two days in Boulder with the researchers and the peers solving what you're solving. Two seats included.
Summit details →What membership gives you
Effective decisions start with understanding who you're serving.
Understanding, not just data
You get the why behind the numbers — what your audience believes, fears and wants — so your team stops guessing at motivation and starts naming it out loud in the room where decisions get made.
Our team walks alongside yours
You get direct access to the Barna research team. We help you shape the questions, interpret what comes back and translate the findings into decisions your leaders can act on — you're never handed a report and left on your own.
Exclusive research you can't buy anywhere else
Original studies, live focus groups with your actual audience, and data sets built for your category — findings your competitors and peers simply do not have access to.
A community of like-minded leaders
You join a working table of leaders facing the same questions. The peers, the researchers and the partners you meet become the network you call when the next decision is on the line.