Insights on Christian Consumers · 2027 Cohort
How Does Faith Shape What People Buy, Watch and Trust?
Join the Barna Insights 2027 Cohort on Christian Consumers and learn how faith influences buying, media and everyday decisions, for anyone selling to or serving Christians.
Stay current with Research and Resources
Know the voice of your customer
- Access to brand-new research drops on Christian buying, media and behavior
- Deep dive into the Barna Library of Studies for data on households, moms, media habits and spiritual openness
- A box of our published resources on today's Christian consumer for your team
Christian Consumer Landscape
U.S. adults
A landscape study investigating how faith influences consumer behaviors.
Get connected with Training
Bite-sized modules to reach Christian audiences with confidence
Exclusive access to training sessions from the Barna team and Barna Fellows
Your cohort guides & hosts
TBD
Featured speakers
TBD
Attend the Barna Summit in May 2027 in Boulder, Colorado
Explore the SummitKeep your organization relevant and change-ready as you serve Christian consumers.
In this cohort, you'll learn:
- How faith shapes what Christians buy, watch and trust.
- How filmed entertainment and media habits are changing.
- How to use influencer marketing for real impact.
- Why moms drive so many household and faith decisions.
- Which early signals of shift to watch before they show up in your sales.
- How to develop an Insights-to-Action playbook for your team.
- And much more!
Key Dates
- Cohort timing
- January 1, 2027 through December 31, 2027
- Christian Consumers Cohort Sessions
- Dates and frequency TBD. Available live, but also on-demand.
- Barna Summit
- May 17–20, 2027
You'll receive these print and digital resources for your team
Insights on Christian Consumers
Cohort Membership
Core
Get access to Insights for the one audience that matters most right now.
$4,900
per year
- Signal
- Sessions
- 3 sessions
- Summit
- 1 seat
- Studies
- 1 study
- Barna Box
- Barna Access+
- Consult
- —
- Advisory role
- —
Premium
Gain Insights into multiple audiences that matter to the future you are building now.
$9,500
per year
- Signal
- Sessions
- 6 sessions
- Summit
- 2 seats
- Studies
- 2 studies
- Barna Box
- Barna Access+
- Consult
- —
- Advisory role
- —
Platinum
A customized build for the Insights and audiences you want to understand most.
Starting at
$19,850
per year
- Signal
- Sessions
- Every session
- Summit
- 3 seats
- Studies
- 3 studies
- Barna Box
- Barna Access+
- Consult
- Advisory role
All Barna Insights members receive an annual subscription to The Signal newsletter and Barna Access+
Members may join other Sessions outside the Insights on Christian Consumers Cohort.