Audience Insights
A deeper understanding of who you serve
Throughout the year, each track brings new audience research and expert interviews delivered in ways to help your team gain traction with the new insights.
“People are just more discerning now, right? The more we learn about those we've been called to serve, the better we are at stewarding our mission.”
Spring sessions
In the spring semester of 2027, we're going to be teaching you everything we know on these topics. These will prepare your team to stay current, connected, and be change ready.
Insights on Donors
What moves people to give, and what is starting to shift.
For nonprofits, ministries and fundraising agencies.
Generosity motivations, channel behavior, and the early signals of change in Christian giving.
Explore the cohort →
Insights on Pastors
What Christian leaders are navigating today.
FOR ANYONE SERVING PASTORS, CHURCHES, CHRISTIAN NONPROFITS, AND FAITH FORWARD CEOS.
The pressures, priorities, and decisions shaping church and Christian nonprofit leadership right now.
Explore the cohort →
Insights on Christian Consumers
How faith shapes what people buy, watch, and trust.
For brands, publishers, media, tech and retail.
The lens on Christian buying, media, and behavior — for anyone selling to or serving Christians.
Explore the cohort →
Insights on Next Gen
How Gen Z and Gen Alpha think, believe, and decide.
For anyone serving teens, young adults, students and families.
Identity, faith, technology, and well-being among teens and young adults, and what it means for engaging them.
Explore the cohort →
The Consult
Your project, our researchers.
Platinum members put a Barna research team on a live problem: a campaign that has to land, a category you're entering, a strategy the board wants defended with data. We scope it with you, run the analysis, and sit in the room when the decision is made.
See what's includedScope
A working session to define the decision and the evidence it needs.
Analysis
Custom cuts of Barna data, plus new fielding where the answer isn't there yet.
Delivery
A findings session with your leadership — recommendations, not just charts.
Get started
Ready to put real audience research behind your decisions?
Tell us who you serve and what you're deciding this year. We'll recommend the track and the membership level that fit.