Membership & pricing
Choose your Access
Every level includes the core research, The Room and two seats at the Barna Summit. The level you choose sets how many audiences you follow and how many data sets you receive from the Library.
Core
$9,500
per year
One audience, all of the core research.
- Audience tracks
- 1 track
- Core research
- Summit seats
- 2 seats
- The Room
- The Consult
- —
- Library
- 1 topic / data set
Premium
$19,000
per year
Two audiences, plus a live room with real people.
- Audience tracks
- 2 tracks
- Core research
- Summit seats
- 2 seats
- The Room
- The Consult
- —
- Library
- 2 topics / data sets
Platinum
$28,500
per year
Every audience, and our researchers on your problem.
- Audience tracks
- 4 tracks
- Core research
- Summit seats
- 3 seats
- The Room
- The Consult
- Library
- 3 topics / data sets
Library modules are $5,000 each retail. Additional Summit seats are $500 per seat for members.
How can we help?
Tell us who you serve and what you're deciding this year.
We'll come back with the audience track and the level that fit. If the audience you need isn't listed yet, we want to hear that too.
- 1Schedule a callTwenty minutes to hear what you're working on.
- 2Choose your trackWe recommend the audiences closest to your decisions.
- 3Get startedYou're in for the year, from the next release on.
Or reach out directly — Trevor Gavin, Head of Growth · tgavin@barna.org
Questions
Frequently asked.
The short answers. Anything else, ask us on the call.
What is Barna Insights?
A one-year membership giving your team audience research, cultural insights, live focus groups, insight-to-action consulting, original data sets, and seats at the Barna Summit.
When does the membership year start?
Fall membership starts October 15, 2026 and runs a full year. Join at any point and you receive everything released from your start date forward, plus the current core research.
Can I choose more than one audience track?
Yes. Core includes one track, Premium two, and Platinum all four. If the audience you need isn't listed, tell us — we build tracks around what members are deciding.
What is included no matter which track I choose?
The core research: AI & The Future of Faith with Carey Nieuwhof, Faith Trends & Spiritual Renewal with David Kinnaman, and Evangelicals Today with Walter Kim — plus two seats at the Summit.
How does the Barna Summit seat work?
Your first two seats are included with membership, a $2,500 value. Additional seats are available to members at $500 per seat.
What if we already buy Barna reports?
Membership includes one to three Library modules depending on your level, at $5,000 per module retail — for most teams that alone covers a meaningful share of the fee.