Insights on Next Gen · 2027 Cohort
What Is Shaping the Next Generation, and How Do You Reach Them?
Join the Barna Insights 2027 Cohort on Next Gen and learn how Gen Z and Gen Alpha think, believe and make decisions, so your organization can earn their trust and engage them well.
Stay current with Research and Resources
Know the next generation
- Access to brand-new research drops on teens and young adults
- Deep dive into the Barna Library of Studies for data on Gen Z and Gen Alpha identity, faith, technology and well-being
- A box of our published resources on the next generation for your team
Christian Teens Today
U.S. teens, ages 13–18
The needs, questions and experiences of today's teens, emphasizing the opportunities for youth ministry.
Get connected with Training
Bite-sized modules to engage the next generation with confidence
Exclusive access to training sessions from the Barna team and Barna Fellows
Your cohort guides & hosts
TBD
Featured speakers
TBD
Attend the Barna Summit in May 2027 in Boulder, Colorado
Explore the SummitKeep your organization relevant and change-ready as you engage the next generation.
In this cohort, you'll learn:
- What Gen Z and Gen Alpha believe about faith, Jesus and the church.
- How technology and media are shaping their identity and habits.
- What drives their mental health, loneliness and resilience.
- Which early signals of shift to watch as they come of age.
- How to build trust with a generation that is spiritually open but skeptical.
- How to develop an Insights-to-Action playbook for your team.
- And much more!
Key Dates
- Cohort timing
- January 1, 2027 through December 31, 2027
- Next Gen Cohort Sessions
- Dates and frequency TBD. Available live, but also on-demand.
- Barna Summit
- May 17–20, 2027
You'll receive these print and digital resources for your team
Insights on Next Gen
Cohort Membership
Core
Get access to Insights for the one audience that matters most right now.
$4,900
per year
- Signal
- Sessions
- 3 sessions
- Summit
- 1 seat
- Studies
- 1 study
- Barna Box
- Barna Access+
- Consult
- —
- Advisory role
- —
Premium
Gain Insights into multiple audiences that matter to the future you are building now.
$9,500
per year
- Signal
- Sessions
- 6 sessions
- Summit
- 2 seats
- Studies
- 2 studies
- Barna Box
- Barna Access+
- Consult
- —
- Advisory role
- —
Platinum
A customized build for the Insights and audiences you want to understand most.
Starting at
$19,850
per year
- Signal
- Sessions
- Every session
- Summit
- 3 seats
- Studies
- 3 studies
- Barna Box
- Barna Access+
- Consult
- Advisory role
All Barna Insights members receive an annual subscription to The Signal newsletter and Barna Access+
Members may join other Sessions outside the Insights on Next Gen Cohort.