Insights on Donors · 2027 Cohort
What Moves People to Give, and What Is Starting to Shift?
Join the Barna Insights 2027 Cohort on Donors and learn how to understand, engage and steward today's Christian givers and the generosity of the churches they belong to.
Stay current with Research and Resources
Know the heart of your donor
- Access to brand-new research drops on what motivates Christian giving
- Deep dive into the Barna Library of Studies for data and perspective on generosity, giving channels and donor trust
- A box of our published resources on today's donors for your team
Generosity and the Next Generation
U.S. adults
How society experiences and expresses generosity.
Get connected with Training
Bite-sized modules to fundraise with confidence
Exclusive access to training sessions from the Barna team and Barna Fellows
Your cohort guides & hosts
TBD
Featured speakers
TBD
Attend the Barna Summit in May 2027 in Boulder, Colorado
Explore the SummitKeep your organization relevant and change-ready as you engage donors.
In this cohort, you'll learn:
- What motivates Christians to give, and to whom.
- How giving channels and donor behavior are changing.
- Which early signals of shift to watch before they show up in your results.
- How to adjust to AI disruption in giving and fundraising.
- How to deepen trust with the donors you already have.
- How to develop an Insights-to-Action playbook for your team.
- And much more!
Key Dates
- Cohort timing
- January 1, 2027 through December 31, 2027
- Donor Cohort Sessions
- Dates and frequency TBD. Available live, but also on-demand.
- Barna Summit
- May 17–20, 2027
You'll receive these print and digital resources for your team
Insights on Donors
Cohort Membership
Core
Get access to Insights for the one audience that matters most right now.
$4,900
per year
- Signal
- Sessions
- 3 sessions
- Summit
- 1 seat
- Studies
- 1 study
- Barna Box
- Barna Access+
- Consult
- —
- Advisory role
- —
Premium
Gain Insights into multiple audiences that matter to the future you are building now.
$9,500
per year
- Signal
- Sessions
- 6 sessions
- Summit
- 2 seats
- Studies
- 2 studies
- Barna Box
- Barna Access+
- Consult
- —
- Advisory role
- —
Platinum
A customized build for the Insights and audiences you want to understand most.
Starting at
$19,850
per year
- Signal
- Sessions
- Every session
- Summit
- 3 seats
- Studies
- 3 studies
- Barna Box
- Barna Access+
- Consult
- Advisory role
All Barna Insights members receive an annual subscription to The Signal newsletter and Barna Access+
Members may join other Sessions outside the Insights on Donors Cohort.